Marketing Director
Start-Up – INN>CHRG
Principle manager behind the development of an early-stage product by conducting marketing research, customer qualitative research, quantitative analysis to create a go-to-market strategy, and developing media relations to promote a brand.
Political Marketing
Manage various campaigns in NorCal
Managed statewide political marketing efforts (10+ yrs). Conducted data analysis to identify and target new voting and support. Develop strategy and tactics to engage different segments with diverse content. I conducted weekly and monthly marketing and business performance metrics to identify strengths and weaknesses in marketing strategy and fundraising
From the Data Analysis insights, I adapted effective marketing objectives with goal-oriented attribution metrics to capture voter awareness, engagement, enthusiasm, and conversions.
I’ve been recognized for my offline and online advertising, public relations, and event promotion abilities. I am the go-to consultant that can create a fundraising “salesforce practice” in politics.
PUBLIC RELATIONS
State and Federal Legislative Liaison
Over the years, I’ve developed the tact and aptitude to represent a brand and engage stakeholders. As a legislative district representative, I was the voice of the legislator in the district and the person who engage the district constituents directly.
I worked with dozens of municipalities, local governments officials, state and federal agencies, political organizations, small businesses, and public interest groups to resolve urgent issues. No matter the issue, I provided the diplomacy and legislative representation that not only represented constituents but capture the essence of public service.