Marketing with a story to tell

About me

Hi! I am Angel Melchor, a marketing professional with ten plus years of experience. My experience includes obtaining an MBA in marketing management and data analytics from a top business school – the University of California Davis – Graduate School of Management.

I love marketing, and I excel in developing innovative ways of connecting products and content with an audience. Marketing is an art, and there is not just one solution to get the job done. Utilizing the right combination of strategies with data-driven decision-making will give you the best outcomes.

Marketing can be conducted in a wide range of strategies and tactics. As media consumption technology evolves so should your marketing. Yet the basics stay the same. The goal of marketing is to make people aware, interested, and make decision conversions into potentially buying a product, service, or supporting a brand.

Here are some simple digital marketing starter tips:

  1. Understand the audience and build the marketing funnel from the customer perspective.

To create an effective marketing funnel, start with understanding the customer and how they consume information via all technologies and traditional channels (ex: Facebook, Twitter, Instagram reels, email, mail, WOM). This will lead you to developing a credible marketing strategy with the right digital marketing tools (SEO, Google Ads, Facebook, etc.) to utilize.

  1. Seek continuous improvement.

We live in a data driven society and the more you learn about the customer, the best return you will get from the marketing investment. Marketing is a continuous process of improvement and retargeting. Consumers are influence by multiple factors. Identifying trends in your marketing can help you identify potential gaps and opportunities. This will help you improve your products and make your marketing mix more efficient. Frequently dissecting and analyzing the data collected from KPI’s and customer trends should be part of your marketing. Learn and improve from the data trends to drive your marketing towards success.

  1. Storytelling produces a more meaningful conversion.

Your marketing can be done better.  All Marketing can be driven towards a more meaningful brand-to-audience connection utilizing storytelling techniques. Your business profitability and brand impact can by maximized through it. Marketing storytelling ­­­consist of creating a brand and product narrative that is effective and attractive to the consumer. By creating an effective narrative, you can capture your audience’s attention for longer periods, generate a greater sense of loyalty, and make a more memorable impression. Stop over utilizing sales tactics and start telling customers the story behind your brand, why it exists, and why it is important. Products can be replicated and substituted, yet your brand origin story is an asset that cannot be copied by the competition.

I look forward to speaking with you.  Lets talk about how I can improve your marketing mix and manage your brand.

My Marketing & Public relations

The following are just a few of the services I offer:

Stakeholder engagement

Marketing is an integrative function that is reflecting a brand’s essence and integrity. Stakeholder Engagement Marketing advances a company’s mission and addresses its objectives through an ongoing, systematic process of communicating, connecting, engaging, and exchanging value with and between its stakeholders.

Innovative content

Innovative content marketing engages its audience. It makes a direct connection with the audience and takes a new angle on a common issue. It also breaks down complicated data into consumable, enjoyable pieces. The goal is to create content that is reflective of what the audience wants, desires, and finds attractive.  

DATA-DRIVEN MARKETING

Data-driven marketing is the approach of optimizing brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires, and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI).

My Work

Attention to detail, passion and appreciation for data analysis and consumer insights. I utilize storytelling techniques to create marketing content and develope a winning strategy.

I have the vision and experience of transforming marketing campaings into meaningful costumer conversions.  I transform marketing ideas into reality with efficient planning and seamless execution each and every time. My experience and education consist of:

  • Marketing Managment
  • Product Marketing
  • Digital Marketing
  • Brand Management
  • Public Relations